3 of The Best Content Hacks That Make Content Creation Easy

Today, we are going to be talking about three of the best content hacks that make creation easy. I'm going to give you these three hacks, and then I'll also provide you with an exercise to put them into practice. 

Now, let's talk about content. Honestly, the word used to make me cringe a little bit. I used to have negative associations with content creation. It felt salesy and icky to me. But that's not the case anymore. I create content all the time, and I love the process. It surprises me how much I enjoy creating content, given that I used to hate writing and thought it would feel salesy or gross. Now, I see it as a creative process that fulfills the artist in me. It's a way for me to express myself and do something unique.

When I started my YouTube channel in the summer of 2021, I had no idea how important content creation would become for my business. I simply set a goal to put content out there, even without a full vision or strategy. My stubbornness and drive to stick to my goal allowed me to learn a lot about content creation. Later, I realized how it could help my business and grow my audience. I also realized that content creation doesn't have to be icky or salesy.

Now, let's dive into the three content hacks.

The first hack is to know the five types of content, also known as the five E's.

These types are education, empowerment, entertainment, eliciting, and engagement. Each type serves a different purpose. For example, educational content teaches something, empowering content motivates and inspires, entertaining content provides enjoyment, eliciting content evokes emotions, and engaging content encourages interaction.

Understanding these categories helps you view content in a different way. It allows you to be intentional and consider the impact you want to have. Start categorizing the content you consume and think about the different types. If you're already creating content, categorize it too. Reflect on what types of content you usually create and challenge yourself to explore the categories you haven't used much. This will expand your creativity and give you a fresh perspective.

The second hack is to recycle content you already have.

Even if you don't think of yourself as a content creator, you have content. It could be your teaching philosophy, studio policy, emails, website, or other assets. Look at what you already have and ask yourself deeper questions about why certain things are included. This will spark new content ideas. For example, if you have a studio policy that emphasizes consistent practice, explore why it's important and create content around that topic. Recycling and repurposing your existing content is a great way to start.

The third hack is to try out different formats.

Depending on the platform you use, such as YouTube, TikTok, Instagram, or Facebook, there are various formats available. Experiment with different formats to challenge yourself and expand your content creation skills. For example, if you usually create Instagram reels, try static posts, carousels, or stories. The more you try different formats, the better you'll become at creating content.

Now, let's move on to the exercise I want to share with you. This exercise will help you practice these hacks and improve your content creation skills. Start by choosing a topic and a format. For example, you could choose the topic of the importance of consistency in piano practice and the format of Instagram reels. Once you have your topic and format, challenge yourself to create five different types of content within that category. You could create educational reels, empowering reels, entertaining reels, eliciting reels, and engaging reels, all centered around the same topic.

You can also mix it up by choosing one type of content and exploring different formats. For example, you could create educational content in the form of reels, carousels, stories, static posts, and emails, all emphasizing the importance of consistency. This exercise will stretch your creativity and allow you to practice creating content in various ways.

Consistency is key when practicing these hacks and exercises. Set a goal for yourself, whether it's a week or a month, and commit to creating content consistently during that period. The more you practice, the better you'll become. I've personally seen tremendous growth in my own content creation skills by consistently creating content over time. It's a skill that can be developed, and you'll be amazed at the progress you can make.

Remember, your messaging and marketing are essential aspects of content creation. The content you put out into the world reflects your brand and attracts the right kind of people to your business. Think about your messaging and ensure that it aligns with the students and clients you want to attract. Putting thought into your content and its impact will help you grow your business in the way you desire.

If you need further guidance in content creation, I offer private one-on-one coaching where I help teachers level up their business assets, marketing, and messaging to attract new customers and scale their business. Visit here for more information.

If you want to level up your studio policy, download a FREE copy of How to Level up Your Studio Policy in 3 Ways” here